There are a number of
things you can do yourself and collaboratively with your web design and
marketing partner to build traffic on the web. Creating a proper foundation
for search marketing with an SEO-friendly website design and rich content
will save you time and money, and drive revenue producing leads to your door
Six Steps to Better SEO:
Keyword research, analysis and web page
strategy. The richer and more value-oriented your web page content, the
greater the opportunity for high ranking search results. How would
someone search for information about the type of product or solution you
offer? Which competitors rank high on these keyword searches? Gathering
intelligence on search terms for your business can help you develop
content that will resonate with your audience and help you build a more
On-page changes. Work closely with your SEO
partner to customize your website with keywords that are most relevant
to the audience you want to reach. Whether your prospects are comparing
providers, gathering information in your area of expertise, or making a
buying decision, you want to be visible as a source for solutions in
your niche. Online content that is focused, timely and value-driven will
attract the customers that will help build value for your business,
Landing pages. Getting a few more visitors
to your site to take an action can dramatically affect your business.
When done properly, every web page and landing page on your site is
relevant to the visitor, clearly demonstrates value, and prompts an
action. Even if visitors don’t want to take action, they want to know
your intentions. A strong call to action is transparent and to the
point, as in: “Download Free Report,” “Request a quote,” “Buy Now,”
“View Demo,” “Request A Media Kit,” “Start Your Free Trial Today,” or
“Add To Cart.”
Link building and social bookmarking. Link
exchanges with competing and complementary businesses will help to
improve your search ranking. For this to be effective, however, the
links should be directly related to your product or service. Submitting
links to your web pages on social media sites that reach your desired
audience can also draw traffic and facilitate viral marketing.
Blogging. Be where your customers are.
Create a Facebook page, make a YouTube video, post answers to questions.
Establish yourself online as an expert in your field. Word of mouth
online leads to community.
Reporting. Determine which performance
indicators are most important for your business and track them over
time. Your SEO partner can help you identify opportunities for growth
and evaluate the value of search marketing for your business.
What should you look for in an SEO partner?
Choose a trusted web design
and marketing partner to plan your website for SEO – someone who can create
custom SEO programs built around your needs. The right partner will help
you get it right the first time.
Imagine IT has been helping
small businesses enhance their online presence with web design and internet
marketing services for over 15 years. Contact us now to start a
conversation about how your company can improve its search marketing and
lead generation programs at
Click here to
request a free needs analysis and no-obligation quote.